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DIGITAL COLLECTION

Mercedes-Benz Vans

Digital campaign + brand adaptation / 2024

Campaign artwork system showcasing innovation, utility, and fleet versatility across Mercedes-Benz Vans and Freightliner channels.

Created for
Mercedes-Benz Vans & Freightliner
The collection
Web & Digital · Campaigns · Print & Packaging · Brand Identity

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Overview

This work developed a campaign-ready visual language for product storytelling, helping communicate key fleet benefits across multiple touchpoints.

Challenge

The system needed to stay on-brand across partner audiences while allowing each execution to highlight different vehicle features and use-case narratives.

Solution

Modular layouts and campaign compositions were created to balance premium visual tone, clear hierarchy, and practical adaptability for rapid marketing deployment.

Deliverables
  • Campaign key visual development
  • Digital ad and web-ready compositions
  • Brand-consistent adaptation system
  • Partner-ready artwork variants

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