Strategy
- Brand Identity Systems
- Creative Strategy
- Cross-Channel Alignment
- Visual Governance
Designing strategic visual systems that make brands recognizable.
With 15+ years of experience, Macaroni Designs leads design across brand, web, print, and multimedia touchpoints, balancing strategic clarity with refined visual expression.
The Pasta-blilities Are Endless!
Featured Work
Scroll through selected projects and open any card for full case-study details.
Mercedes-Benz Vans
Campaign artwork built for fleet marketing and product storytelling.
Hike Buddy
Mobile app concept for trail planning, wayfinding, and outdoor route confidence.
Jewelry Builder Campaign
Launch campaign for the Jewelry Builder tool focused on adoption, cross-sell growth, and measurable ROI.
RioReserve Campaign
Multi-channel launch campaign for a contract-based inventory program designed to drive qualified leads and sign-ups.
Freelance Website
Responsive site system with modular UI and data-driven content layouts.
For The Love of Jewelers Challenge
Integrated campaign system spanning web, email, and social execution.
Celebration Committee
Brand and event campaign assets across social, web, and print channels.
Landing Pages
Responsive landing page suite with PPC and banner campaign variations.
See all work
Services and Skills
Macaroni Designs designs and leads strategic visual systems that scale from concept to execution with precision and intention. Through disciplined composition, tonal clarity, and technical rigor, brands remain cohesive, recognizable, and performance-driven across web, print, and multimedia.
Digital
- Web Design & Front-End
- WordPress & CMS
- Responsive Layouts
- Design-to-Dev Handoff
Campaign
- Editorial Layout
- Motion & Multimedia
- Social Templates
- Campaign Assets
UX & Performance
- Conversion Strategy
- A/B Testing & Iteration
- UX & Accessibility
- Data-Informed Decisions
Design Systems
- Design System Architecture
- UI & Component Libraries
- Scalable Templates
- Logo Compliance
Collaboration & Direction
- Art Direction
- Design Mentorship
- Stakeholder Collaboration
- Vendor Coordination
Studio Philosophy
Strategy-Led Design
Work begins with business objectives and user behavior, translating strategy into modular systems that scale across web, email, social, and print.
Structured Creative Systems
Consistent typography, color logic, depth standards, and layout frameworks create brand cohesion and reduce visual noise.
Forward-Looking Craft
Design decisions account for evolving digital standards and production realities, ensuring assets remain adaptable and relevant over time.
Design is how strategy becomes visible.
More about me
I’m a multidisciplinary web and graphic designer with over 15 years of experience creating thoughtful, brand-driven visual experiences across digital and print. My career has spanned agencies, in-house marketing teams, and freelance work, giving me a well-rounded perspective on how design, storytelling, and strategy come together to support business goals.
Read more
Creativity has always been part of my story. Growing up in a family that valued craftsmanship and aesthetics, I was surrounded by people who appreciated how things were made and how they looked. Art class quickly became my playground, where I experimented with drawing, painting, photography, and visual storytelling.
As the internet began to expand, I became fascinated with the creative possibilities of the web and taught myself how to code, which ultimately led me into the world of web design. That curiosity eventually led me to study Visual Communication and Graphic Design, where I further developed my skills across multiple creative disciplines.
Early in my career, I explored a wide range of visual mediums, including video editing and motion-based storytelling. Working on video projects allowed me to develop a strong sense of pacing, composition, and narrative structure while producing visually engaging content through editing, motion, and sound design. This experience shaped how I approach digital design today, with a focus on clarity, movement, and guiding users through visual experiences.
Over the past 15+ years, that early creative curiosity has evolved into a multidisciplinary design career spanning agencies, in-house marketing teams, and freelance work. My experience bridges design, storytelling, and technology, allowing me to approach projects with both creative vision and practical execution.
Early in my design career, I worked as a front-end designer and developer creating responsive websites, landing pages, and email campaigns while applying analytics and A/B testing to improve performance and conversions. My time in the advertising and marketing industry further deepened my understanding of brand storytelling and exposed me to a wide range of industries and creative challenges.
I later served as a Senior Interactive Art Director at The frank Agency, where I helped guide creative strategy for national clients and collaborated with designers, developers, and marketing teams to create award-winning digital experiences grounded in user insights and brand strategy.
Today, I work as a Web & Graphic Designer within the Marketing and Creative team at Rio Grande Jewelry Supply, where I collaborate across departments to design cohesive web, email, and print campaigns. I also mentor fellow designers and contribute to cross-functional creative initiatives that help maintain strong brand consistency while supporting evolving marketing goals.
Across every stage of my journey, my goal has remained the same: to create thoughtful, engaging design that connects people with ideas. I’m passionate about building strong visual systems, collaborating with creative teams, and crafting work that helps brands communicate clearly and tell meaningful stories.