For The Love of Jewelers campaign cover
Campaign cover direction.

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For The Love of Jewelers Design Challenge

Integrated campaign system for a seasonal design challenge, spanning landing pages, launch email, social content, and winner announcement assets.

Client Rio Grande / FTLOJ
Scope Campaign direction, web, email, and social rollout
Year 2024

Overview

The challenge needed a clear visual system that felt premium for jewelry audiences while staying flexible across every campaign touchpoint and timeline update.

Challenge

The campaign had to support multiple phases including teaser, open call, reminders, and winner announcement while preserving one cohesive identity and message hierarchy.

Solution

A modular system of type, color, and layout components was built to translate cleanly across desktop, mobile, email, and social formats without losing campaign consistency.

Deliverables

  • Campaign identity and lockup system
  • Desktop and mobile landing page creative
  • Email launch and reminder design
  • Social countdown and winner announcement content

Gallery Frames

For The Love of Jewelers campaign cover direction
Campaign cover direction
Desktop landing page layout for FTLOJ challenge
Desktop landing page experience
Email launch creative for FTLOJ challenge entry period
Launch email creative
Winner landing page state for FTLOJ challenge
Winner landing page state
FTLOJ challenge logo system and lockups
Challenge identity lockups
Mobile campaign mockup with challenge promotion
Mobile campaign preview
Mobile campaign follow-up creative
Mobile follow-up creative
Instagram now open challenge post
Now open announcement
Instagram almost here campaign post
Almost here countdown post
Last call social creative
Last call reminder
Instagram ready set glow campaign post
Ready set glow post
Instagram example challenge piece
Example challenge piece
Winner announcement social creative
Winner announcement
Shortstack challenge landing page
Campaign microsite frame
Instagram coming soon campaign post
Coming soon social tile
Enter and vote social post
Entry and voting prompt