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SOCIAL EDIT

For The Love of Jewelers Design Challenge

Social campaign collection / 2024

Integrated campaign system for a seasonal design challenge, spanning landing pages, launch email, social content, and winner announcement assets.

Created for
Rio Grande / FTLOJ
The collection
Social & Campaigns · Campaigns · Web & Digital · Brand Identity · Print & Packaging

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Overview

The challenge needed a clear visual system that felt premium for jewelry audiences while staying flexible across every campaign touchpoint and timeline update.

Challenge

The campaign had to support multiple phases including teaser, open call, reminders, and winner announcement while preserving one cohesive identity and message hierarchy.

Solution

A modular system of type, color, and layout components was built to translate cleanly across desktop, mobile, email, and social formats without losing campaign consistency.

Deliverables
  • Campaign identity and lockup system
  • Desktop and mobile landing page creative
  • Email launch and reminder design
  • Social countdown and winner announcement content

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