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BRAND MOMENTS

Celebration Committee

Brand moments + community creative / 2023-2024

Multi-channel campaign and identity support for internal and community-facing events, including posters, social graphics, and promotional landing assets.

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Celebration Committee
The collection
Social & Campaigns · Campaigns · Brand Identity · Print & Packaging

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Overview

This work package unified recurring event communications with a consistent visual identity while allowing each campaign to have its own voice and emphasis.

Challenge

Event campaigns ranged from formal announcements to playful promotional themes, requiring a flexible system that remained immediately recognizable as one brand family.

Solution

A reusable kit of logo, typography, and layout treatments was developed to scale across print posters, social posts, and digital event pages with clear hierarchy.

Deliverables
  • Brand lockup refinements and usage variants
  • Event flyers and large-format posters
  • Social campaign tiles and winner graphics
  • Landing page promotional art direction

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