Carestream Banner Ads
Digital banner ad concepts developed for Carestream, focused on clear value messaging, visual consistency, and strong readability across web ad formats.
Overview
This project explored a streamlined banner ad system for Carestream, built to communicate product benefits quickly while maintaining a cohesive visual language.
Challenge
The creative needed to stay clear and persuasive in compact ad spaces while supporting multiple size and message variations for digital distribution.
Solution
A modular layout approach was used to keep core messaging and brand cues consistent across each banner variation, with emphasis on contrast, hierarchy, and quick scanning.
Deliverables
- Concept banner set (3 creative directions)
- Display-ready ad layouts optimized for web use
- Messaging hierarchy and typography system for compact formats
Gallery Frames
