SOCIAL EDITDIGITAL CREATIVE
Carestream Banner Ads
Digital ad creative / 2024
Digital banner ad concepts developed for Carestream, focused on clear value messaging, visual consistency, and strong readability across web ad formats.
- Created for
- Carestream
- The collection
- Campaigns · Web & Digital
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Have something like this in mind? ↗Overview
This project explored a streamlined banner ad system for Carestream, built to communicate product benefits quickly while maintaining a cohesive visual language.
Challenge
The creative needed to stay clear and persuasive in compact ad spaces while supporting multiple size and message variations for digital distribution.
Solution
A modular layout approach was used to keep core messaging and brand cues consistent across each banner variation, with emphasis on contrast, hierarchy, and quick scanning.
Deliverables
- Concept banner set (3 creative directions)
- Display-ready ad layouts optimized for web use
- Messaging hierarchy and typography system for compact formats
A CLOSER LOOK
The complete collection.
3 original project visuals
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SOCIAL EDIT
MOTION INCLUDED
BRAND MOMENTS
CAMPAIGN COLLECTION