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CONCEPT PROJECT

Hike Buddy

Mobile experience + visual identity / 2026

Mobile app concept focused on trail discovery, route planning, and clear wayfinding for outdoor users who need quick, trustworthy hiking information on the go.

Created for
Concept Project
The collection
Web & Digital · Brand Identity

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Overview

Hike Buddy was developed as an app concept that simplifies trail planning and improves confidence for hikers through clear information architecture and practical visual cues.

Challenge

Outdoor navigation products often overload users with map data while burying the details that matter most before and during a hike.

Solution

A clean mobile-first interface and supporting visual system were created to prioritize route status, orientation, and decision points with a readable, calm design language.

Deliverables
  • Mobile app concept and UX flow
  • Brand lockup and visual identity direction
  • Map and wayfinding interface design
  • Marketing mockups and presentation frames

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